The author (me, Tim Collier) is a strategist, iconoclast and digital practitioner who looks for new and exciting ways to engage audiences. With a foundation in traditional advertising thinking, Tim wants to approach communications in a way that pushes our connection with the audience, but not for the sake of it.

Working in digital marketing & advertising since 2006 with clients like Boost Mobile, Billabong, Emirates, Dick Smith, NRL, Dell, UNIQLO, Commonwealth Bank, Revlon, Vinnies, Hyundai & Coca-Cola on both agency and client side.

Tim hopes you enjoy the blog and encourages you to leave comments, or tweet him here.